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Inside the Stack: How Forwarders are Shaping Their Systems

17 Sep 2026
2:00pm - 3:00pm EDT

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Join the AfA Technology Committee for a practical, forwarder-focused discussion on Transportation Management Systems (TMS) and Warehouse Management Systems (WMS), and how emerging AI tools are being used to extend and customize these platforms in real-world operations.

What to expect:

• Real-world use of TMS and WMS in forwarding operations

• How forwarders are adapting standard systems to fit their workflows

• Practical applications of AI as a customization and enhancement layer

• Open discussion on challenges, limitations, and opportunities

• Direct insights from industry practitioners and technology leaders

We will explore how forwarders are working with out-of-the-box systems, and increasingly layering AI-driven tools and configurations on top to better fit their operational needs. From global, multi-office organizations to warehouse-driven workflows, the conversation will focus on how technology is actually being adapted inside day-to-day logistics environments.

The discussion will be hosted by Geoff Milsom and Amanda Barlow, who will guide a conversational format grounded in real operational experience rather than theoretical frameworks.

We will hear from:

• Brandon Fried

• Charles Marrale

• Sal DiDonato

• Brennan O’Dowd

This is a grounded conversation about the systems that run the industry and how forwarders are actively shaping them rather than simply adopting them as is.

17 Sep 2026
2:00pm - 3:00pm EDT

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